Public Relations

What is PR?

PR or Public Relations is the process of raising awareness and increasing communication channels outside of and within your business. It is an important communication tool, by which a company can communicate effectively with the public, enhance its reputation, share news and achievements, enhance goodwill from the public towards the company and improve internal communications and morale.

What does that mean?

We make sure that the people who you want to hear about you, hear about you in the best positive ways and that you are able to communicate how great you are whenever you need to.

How do you raise awareness?

We work closely with newspapers, magazines, web and radio to provide relevant content for their readers/viewers/listeners. If your company has something that the media and their readers/viewers/listeners would find interesting then we liase with the media to make sure they have the opportunity to use it. This boosts your brands presence and gets your latest news into the mainstream in an effective manner. These tried and tested methods can highlight your company to your customer, without paying for expensive advertising campaigns. In fact our clients tell us that our PR is more effective than any advertising that they’ve done and at a fraction of the cost.

Does the media charge for this?

Very rarely. We ensure that we find the newsworthy angle and work with the media to ensure it’s interesting to the public. Very few media types charge for newsworthy information. The only cost that you should have for this is paying for our time.

What else do you do?

We can also help you with Award Entries, Exhibitions, Newsletters (online and offline), Brochures, Corporate Identity, Sponsorship, Feature Articles, Fundraisers, Charity Events, Blogging and Case Studies.

Do you believe that there is no such thing as bad publicity?

No. We want people to think well of you and your company. If they hear bad things about you, it only means they’re talking about you and probably not in a good way.

What can you do for me?

Blue Cherry can make sure that the right people know about you and are talking about you. The best PR ensures people know your company, what you do and increases the positive feelings they have about you.

What sort of business do you work with?

Either business who want to communicate with the public, or with other businesses. Past businesses we have worked with include: Estate Agents, Restaurants, Bars, Councils, Universities, Technology Companies, Mobile Marketing businesses, Football Clubs, Leisure Complexes, 10-Pin Bowling alleys, Web Programmers and Designers, Mortgage Advisors, Retail Outlets, Charities, Tourism Centres, Personal Trainers and Physiotherapists to name just some of the professions.

Do I have to be a big company?

No. We work with sole traders, right through to medium sized and internationally known brands. We might be a small consultancy, but we work with companies that more established companies would give their right arm for.

What coverage have you got some of your clients?

The Front Cover of national magazines, BBC Radio 4, The Sunday Times, The Times, A variety of other national newspapers, Front page of regional newspapers, Regional BBC Radio stations, Back pages of regional newspapers, Front page stories on the BBC website, Regular columns in regional newspapers, Popular blogs, Feature articles in Newspapers and magazines, Competitions in National Magazines, Competitions on Commercial radio stations and much much more.

What do I do now?

Either call us on 0116 298 73 88 of fill in our contact form. We will happily meet with you for a free consultation so you can ask further questions and see if you would like to work with us.

Blue Cherry is an ethical, creative and friendly Public Relations and Marketing Consultancy based in Leicester, providing affordable and effective solutions for start-ups and small to medium sized businesses across the East and West Midlands.