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What problems does Google Wave solve?

Oct 16th 2009

 

At Blue Cherry we've been fortunate enough to be one of the few people to receive an invite to play with Google Wave.

Whilst we've been playing with Google Wave and discovering its secrets, Daniel Tenner has written an excellent blog post on the problems that Wave solves, do check out his blog or read his thoughts in this blog post.

There are countless pundits and other tech gurus describing Google Wave as a disappointment, lately. Most of that seems to come from the fact that nobody seems to get what Wave is for. So they compare it to social media.

Is Wave the next Twitter? Nope. Is it the next Facebook? Nope. Is it going to replace Instant Messengers? Possibly, in some circumstances, but not any time soon.

I believe this is partly Google’s fault: they released Wave to geeks and hackers and social media folks first. But Wave is not a geek/hacker tool, or a social media tool, it’s a corporate tool that solves work problems (more on that later). On the other hand, they never claimed it would be a Facebook replacement or a Twitter killer. Google calls wave an “online tool for real-time communication and collaboration”. The way Google should have advertised Wave is: “it solves the problems with email”.

At Woobius, we’ve been working at resolving the problems with email for some time. Woobius is a solution to some of the problems of email within the construction industry. We’ve blogged and given talks about it. Perhaps that’s why it was immediately obvious to me and my team why Google Wave is awesome.

What’s the problem with email, anyway?

To read the rest of the blog please click here and thanks to Daniel for the kind use of his post.

Blue Cherry is an ethical, creative and friendly Public Relations and Marketing Consultancy based in Leicester, providing affordable and effective solutions for start-ups and small to medium sized businesses across the East and West Midlands.