New Search Engine to rival Google?

According to the owners of “Cuil” it does a better and more comprehensive job of indexing information online.

Run by former workers at Google, Cuil (pronounced “Cool”) say: “it [Cuil] uses more than 120 billion webpages to build up its index of the information it finds on the web…this is more than Google uses” (though the search giant has stopped reporting how much it indexes.)

Their website states that: “The Internet has grown exponentially in the last fifteen years but search engines have not kept up—until now. Cuil searches more pages on the Web than anyone else—three times as many as Google and ten times as many as Microsoft.

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek.

With Cuil, your search history is always private.” “The time may be right for a challenger,” said Danny Sullivan, editor in chief of Search Engine Land. “Competing with Google is still a very daunting task, as Microsoft will tell you.”

At Blue Cherry in Leicester we love our Search Engines, as we prove from the high level of success we achieve in Search Engine Optimisation. However, forgive us for sounding cynical if we say that we don’t think “Cuil” will catch on and overtake the might of Google.

We did dabble doing a few searches and honestly did not like the look and feel of Cuil. It may fit more searches onto a page, but when it comes to convincing millions of web users to stop using Google and begin using Cuil, it will be like pushing water up hill.

Read the BBC article here: http://news.bbc.co.uk/1/hi/technology/7528503.stm

And go to Cuil here: www.cuil.com

Blue Cherry is an ethical, creative and friendly Public Relations and Marketing Consultancy based in Leicester, providing affordable and effective solutions for start-ups and small to medium sized businesses across the East and West Midlands.