Values Led Business

At Blue Cherry we’re very proud to tell you about a fantastic Leicester based Web and Graphic Design Company – Binary Ink.

With increasing awareness around Values Lead business, Binary Ink are not only highly skilled at what they do, but they also have a genuine social conscience.

We recently undertook some Marketing work for them and were thrilled to learn more about them. Here’s some points for you to digest: Binary Ink have three main values:

1. To Minimise Environmental Impact

2. To Donate an Average of 20% Profits to Charity

3. To Use Community Positive Suppliers

They also conduct superb work – something we can vouch for. If you like the sound of Binary Ink, why not head over to their website to find out more and tell them we sent you.

For further reading we can also recommend a great book by Ben Cohen and Jerry Greenfield of Ben & Jerry’s fame, the book entitled “Ben & Jerrys Double Dip: How to Run a Values Led Business and Make Money Too” is well worth a read for anyone with an interest in having core ethics in the DNA of theis business.

Blue Cherry is an ethical, creative and friendly Public Relations and Marketing Consultancy based in Leicester, providing affordable and effective solutions for start-ups and small to medium sized businesses across the East and West Midlands.