Businesses take the biscuit

About four out of five UK businesses believe the type of biscuit they serve to potential clients could clinch the deal or make it crumble, a survey says as reported by the BBC today.

The outcome of a meeting could be influenced by the range and quality of biscuits, according to 1,000 business professionals quizzed by Holiday Inn.

The chocolate digestive was deemed to make the best impression followed by shortbread and Hob Nobs. Lawyers were most impressed by good boardroom biccies, the survey added.

Dunking Do-Nots Jammie Dodgers and Bourbons were also among the biscuit types thought to help sweet-talk customers. However crumbly biscuits are a big no-no in the meeting environment, the questionnaire found, with 30% frowning on a regular digestive in the work environment. And when it comes to helping yourself to biscuits from a communal plate, the most acceptable number to take is two, the research concluded.

However more than half of respondents looked down on dunking biscuits in tea or coffee during a meeting. A survey released last year, which quizzed 7,000 people, suggested that the custard cream is the nation’s favourite biscuit.

At Blue Cherry HQ we are firm believers in the power of good coffee and food, so if you want to meet up with us in Leicester to see how we can help you with your Public Relations or Marketing just give us a shout and we’ll happily treat you to a Starbucks so we can enjoy good coffee as we find out more about your business.

Incidentally our favourite biscuits are Tim Tams as championed by the aussies, with a nod of the head going to the delicious Cherry Ripes.


The full BBC article can be found here: http://news.bbc.co.uk/1/hi/business/7432092.stm

Blue Cherry is an ethical, creative and friendly Public Relations and Marketing Consultancy based in Leicester, providing affordable and effective solutions for start-ups and small to medium sized businesses across the East and West Midlands.